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Hasselblad H4D Events Feb 10 & 11 |
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Hasselblad and Hotwire-Digital bring the new H4D-40 and H4D-50 to your city:- Feb 10 - Atlanta
- Feb 11 - Miami
Get your hands on the newest Medium Format DSLR with True-Focus and the new Phocus 2.0 RAW processor for Mac and Windows at our hands-on events in Atlanta and Miami. What will you see- The new H4D-40 featuring True-Focus and Absolute Position Lock alternative to multi-point autofocus
- Up to 4 minute exposure time
- High ISO 1600
- Faster capture speed
Need a little help from your friends? How about 1.4 million of them - find out about the new Hasselblad Owner's Club and how Hasselblad can help get your work exposed to others. |
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Last Updated on Thursday, 04 February 2010 14:47 |
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Hasselblad Training Miami 2/27 |
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Written by Administrator
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Monday, 12 October 2009 19:47 |
Sunny Miami - Thaw out and Learn
Hasselblad owners take advantage of low travel cost to get factory-trained in the hardware aspects of H1D, H2D, and H3D DSLR systems at the Hasselblad University Miami training class to be held in conjunction with the Graphics of the Americas trade show Saturday, February 27th from 10:00am - 4:00pm. Digital techs can get certification and listed at Hotwire-Digital for referrals as well as beefing up an expanded portfolio of service capability for both tethered in studio and location or computer-free operation.
Link to registration Working that day? Come by on Thursday or Friday (Feb 25-26) for hands-on sessions beginning at 10:00am open to all interested in viewing lens corrections, advanced use of the H3D digital magazine on another camera body, the HTS 1.5 tilt/shift lens adaptor, and a slew of equipment present to demonstrate the Hasselblad medium-format advantage. Bring any H-system for free firmware updates on the spot.
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Last Updated on Tuesday, 19 January 2010 23:29 |
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Hasselblad Phocus 2.0 for Mac Released |
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Written by Administrator
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Friday, 11 December 2009 15:18 |
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Hasselblad releases Phocus 2.0 for Mac that includes a host of new features: Highlights- Recovery, Shadow Fill & Clarity tool
- Floating tools
- Loupe function via Navigator
- End point control in Histogram
- F-stop marks on histogram
- Scene Calibration tool for equalizing intensity and removing cast
- Phocus customization options via Layouts & Layout Triggers
- Lens correction available for all V-camera Carl Zeiss lenses
- Extended preview controls during tethered capture
- Support for live video on H3DII-50*
* Requires new sensor unit firmware - available here: Download R344
Hotwire-Digital will be offering online presentations to FlexColor and Phocus 1.x users. If you would like to participate, please email
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Last Updated on Wednesday, 20 January 2010 00:40 |
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Hasselblad Phocus 2.0 for Windows Released |
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Written by Administrator
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Wednesday, 23 December 2009 00:00 |
Phocus 2.0 WindowsThis is a significant update to Hasselblad’s image processing software
Highlights- Recovery, Shadow Fill & Clarity tool
- Floating tools
- Loupe function via Navigator
- End point control in Histogram
- F-stop marks on histogram
- Scene Calibration tool for equalizing intensity and removing cast
- Phocus customization options via Layouts & Layout Triggers
- Lens correction available for all V-camera Carl Zeiss lenses
- Extended preview controls during tethered capture
- Support for live video on H3DII-50*
* Requires new sensor unit firmware available for download here: Version R344)
For a full list of added features and included fixes, please
consult the Phocus read-me file or follow this link for an illustrated
overview of the many new features: Phocus 2.0 News
System Requirements
Phocus is supported on Windows XP (SP2), Vista (SP1) and Windows 7 in
64 or 32bit mode. Intel Core 2 Duo or AMD equivalent processors, with
min. 2Gb of RAM and min. 256Mb of graphics card memory.
For Windows 7 installations a minimum of 512Mb graphics card memory is
recommended. Phocus is optimized for best performance with 64 bit
operating systems. For a detailed list of system requirements and
limitations please consult the read-me file.
Compatibility
The H3DII-50MS (multi-shot version of H3DII-50) is only supported on
Windows 64 bit systems. All Hasselblad firewire based digital camera
products are supported in Phocus. 3F files generated by Phocus are not
backward compatible with FlexColor. Flextight scanner 3F files are not
compatible with Phocus. Hotwire-Digital will be offering online presentations to FlexColor and Phocus 1.x users. If you would like to participate, please email
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Last Updated on Wednesday, 20 January 2010 00:37 |
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SanDisk introduces Extreme Pro series |
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Written by SanDisk Extreme Pro
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Monday, 14 September 2009 15:56 |
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Milpitas, Calif., Sept. 14, 2009 - SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today introduced a new line of SanDisk Extreme® Pro™ CompactFlash® memory cards, setting a new standard for fast, reliable, high-capacity memory cards designed for professional photographers. SanDisk Extreme Pro CompactFlash cards feature a new SanDisk® Power Core Controller™, an advanced memory controller that enables lightning-fast read and write speeds of up to 90MB/s, doubling the performance from previous SanDisk high-end camera memory cards. The cards are shipping worldwide now with capacities of 16 gigabytes (GB), 32GB and 64GB.
SanDisk develops its flash controllers and memory chips together, allowing the company to perfectly match and fine-tune the two technologies throughout the testing process, resulting in high-performance products with industry-leading endurance. The SanDisk Power Core Controller brings numerous benefits to the SanDisk Extreme Pro CompactFlash cards, including:
- High-Performance: The SanDisk® Power Core™ Controller's dual-lane architecture and software algorithms double card performance, enabling the SanDisk Extreme Pro CompactFlash cards' read/write speeds of up to 90MB/s over a UDMA-6 bus.
- Increased-Reliability: The SanDisk Power Core Controller's firmware algorithms and 42-bit ECC engine maintain data integrity and extended card endurance through optimized wear leveling.
- Simplified Design:To further increase overall card durability, the SanDisk Power Core Controller features an integrated design that requires fewer individual components on the card's printed circuit board.
The SanDisk Extreme Pro CompactFlash cards' 16 to 64GB capacity range offers the storage space needed to allow extended shooting sessions without having to reload, while the cards' 90MB/s read/write speeds ensure that professionals can transfer their data quickly. This unique combination of speed and capacity makes the new line of cards well suited for professional usage models involving large amounts of data and tight deadlines.
The SanDisk Extreme Pro ExpressCard™ Adapter is optimized to take advantage of the SanDisk Extreme Pro CompactFlash card's up to 90MB/s read speed (available in October 2009.)Editor's Note: We used the 16GB model in the Hasselblad H3DII-50 for a recent shoot; the Extreme Pro 16GB will hold approximately 200 RAW images and uses the UDMA-6 native write speed found in all Hasselblad H2D and H3D (and new H4D) models. Very impressive performance is the result of continuous engineering improvements - allowing the modern photographer to easily embrace advances in technology that improve workflow and the bottom line. A Hands-On review in November will provide speed and transfer information using the ExpressCard adaptor. |
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Last Updated on Monday, 12 October 2009 19:27 |
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